Oiwhite – Teeth Whitening Strips
OiWhite is a Brazilian oral-care brand offering vegan, easy-to-use teeth whitening strips aimed at a younger, digitally native audience. The task was to create a complete brand identity and packaging system that stands out in a crowded oral-care market while remaining trustworthy and professional. Beyond retail presence, the brand needed to be highly recognizable and visually engaging on social media, where first impressions and shareability play a major role in discovery and growth.
The challenge was to avoid the typical clinical dental aesthetic and instead build a brand that feels friendly, modern, and bold — without compromising credibility or clarity of product benefits.
Task
We developed a distinctive brand identity and packaging system designed to perform across retail, e-commerce, and social media. The visual direction combines clean, professional foundations with playful, vibrant elements that make the brand instantly recognizable in feeds and highly adaptable for content creation. Strong typography, energetic color usage, and flexible graphic elements were used to create consistent yet dynamic visuals that translate seamlessly from packaging to social posts and digital campaigns. The result is a cohesive, high-impact brand that cuts through the noise, builds trust at first glance, and works naturally across social media, marketing assets, and physical packaging — positioning OiWhite as a modern, confident alternative in the oral-care space.
Through strategic navigation and page organization, we’ve streamlined user access to their four key areas: The Big Climate Shift, Business Networks, Projects, and Climate Reports.
This collaborative effort with Skrew’s marketing team ensures the website effectively meets both user needs and business objectives. In-depth product information and clear visuals ensure you’ll find the ideal fit.
We want to express our gratitude for your hard work and patience with us! We are very happy with the result and are looking forward to working with you again in the near future.
We help CPG brands in the supplements and better-for-you space turn great products into standout brands. Through strategic branding and packaging, we build systems designed for shelf impact and online conversion.