Mood Jooce – Calming Supplement
Mood Jooce by Jooce Works is a calming supplement created for a new generation of wellness consumers who want results without clinical, overly serious branding. The task was to design a bold, highly distinctive brand identity and packaging system that deliberately breaks away from the muted, scientific look dominating the supplement market. The brand needed to feel fun, optimistic, and emotionally approachable, while still clearly communicating its calming purpose and working effectively across e-commerce and social media.
The challenge was to create something that stands out instantly on shelf and in feeds, captures attention in seconds, and feels memorable in a category crowded with similar-looking products.
Task
We developed a playful, retro-inspired visual identity built around dominant bubble typography and expressive color choices that give the brand its own unmistakable voice. The oversized type and simplified layouts create strong recognition at a glance, making the product easy to spot in marketplaces, social feeds, and digital ads. Rather than blending in with clinical competitors, the design leans into personality and emotion — positioning Mood Jooce as a feel-good, confidence-driven alternative. The result is a highly recognizable supplement brand that cuts through category sameness, performs naturally on social media, and creates an emotional connection with consumers — proving that calm doesn’t have to look boring to be effective.
The designs look awesome — our brand is definitely elevated. You’re so talented! I can’t believe how quickly you got this done. It was such a pleasure working with you too. I’m so happy with how they look and so excited to see these on the shelves!
We help CPG brands in the supplements and better-for-you space turn great products into standout brands. Through strategic branding and packaging, we build systems designed for shelf impact and online conversion.