Five Stems – Superfood Protein Smoothie
Five Stems is a superfood-forward protein smoothie brand positioned at the intersection of health, vibrancy, and everyday nourishment. The task was to create a standout brand identity and packaging system that reflects the product’s wholesome ingredients and energetic lifestyle positioning while elevating its shelf presence in a crowded beverage market. The work needed to communicate both nutritional benefits and deliciousness at a glance, appeal to health-minded consumers, and perform across retail, e-commerce, and social media contexts — where first impressions matter most.
Task
We developed a bold, modern visual identity and packaging design centered around the use of real ingredient imagery to highlight the actual fruits and superfoods inside each flavor. This approach creates an authentic, organic look and immediately signals freshness, quality, and transparency. Vibrant color palettes and clear typographic hierarchy were used to support flavor differentiation while keeping the product family cohesive and easy to recognize. The result is a packaging system that feels natural yet energetic, stands out on shelf and in digital feeds, and makes the product look genuinely desirable — reinforcing Five Stems as a clean, wholesome, and visually appetizing superfood smoothie brand.
