Whoa
Woah Candy Co. was founded in 2017 by Mark Bergquist, a second generation confectioner who learned the trade while working for Emma’s Sweets, his family’s artisan sweet shop in Casselberry, FL. Emma’s Sweets was started by Marks mom Leslie and named in honor of her grandmother Emma, whose passion for cooking, baking and candy making started it all.
The secret to our delicious cannabis infused confections comes from Emma’s age-old honey caramel recipe, slow cooked the old-fashion way with only the finest and freshest ingredients. This results in a soft, rich and creamy caramel full of flavor with hints of honey, vanilla and cannabis.
Our employees are adventurous nature lovers at heart and we’re thrilled to be partnered with One Tree Planted to aid in their reforestation efforts across the globe. Whatever activity you enjoy most in mother nature; hiking, surfing, planting trees, or just kicking back and letting the edibles sink in…
About the project:
For the logo design, we went with a funny looking icon because our brand’s name is relatively long.
Our color palette and font options are very different to what our competitors are using. Since we are a startup, we wanted immediately to grab the attention from our customers.
When it comes to our branding presentation, a playful, fun and seamless pattern has been designed that can be used across multiple occasions. Presented are both digital and print applications with the accent on dough containers. As a result, Whoa has a brand with an attractive branding that wins the competition, attracts our target audience and effects sales.
Client’s Testimonial: “Great job on the designs. I like the unique wavy type for the word mark. I like how it’s not overly bubbly and still has a bit of structure to it. The colors are great and work well. I love the new look! You knocked it out of the park my man!!!!”
