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Sweet Tooth

We leverage our 30 years of combined experience in the cannabis space to bring to market a luxury product line. Our products stand for science, unmatched quality and safety.
We have a unique advantage to the space and that’s that we have been white labeling for other brands for years. We are the people who are behind he success of a lot of brands because of our great flavour profiles. With this being said, we have developed amazing flavour profiles for our brand as well. In the short term we want to bring to market our company in a concise and clear way so that our customers have no confusion as to who we are and what we represent. 

We stand for quality, experience, great tasting products offering a luxury experience. All that while aiming our extended focus toward important social issues like more racial diversity in the cannabis space. Our constant commitment to helping change the current drug laws in America that unfairly target minorities.

About the project:

Since Sweet Tooth is a startup, the goal was to make our branding and packaging resemble what we stand for and what we are trying to. We also want to have an impact in the market and to set ourselves apart from the competition. Goal was to make a minimalistic, clean, premium and high quality looking brand that appeals to younger and mind range generation.
 
With the logo, we wanted something that’s premium and cool looking since our target audience are upper-middle young professionals (21-35 y.o). Once familiarised with the customer base, a customer no longer has to see your brands full name or product packaging. They can simply see the logo and know it is your brand.
Sweet Tooth Design Process

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