Tuned – Sleep Supplement
Tuned is a sleep supplement brand entering a competitive wellness category. The goal was to create a premium, trust-driven brand, packaging, and website that clearly communicates the product’s benefit, stands out on shelf and online, and converts across DTC and Amazon. The brand needed to feel:
Calm and premium (without feeling clinical or generic)
Clear and benefit-driven at first glance
Consistent across packaging, website, and digital touchpoints
Scalable for future SKUs and product launches.
Task
We developed a cohesive brand system covering packaging design and website design, built specifically for the supplement category. The solution focused on: Strong visual hierarchy to communicate the sleep benefit instantly A clean, calming aesthetic that builds trust and credibility Packaging optimized for e-commerce thumbnails, Amazon listings, and retail shelves A conversion-focused website that supports the product story and reinforces trust A flexible system designed to scale across future products and marketing assets The result is a unified sleep supplement brand with packaging and web working together — designed to convert, not just look good.
We help CPG brands in the supplements and better-for-you space turn great products into standout brands. Through strategic branding and packaging, we build systems designed for shelf impact and online conversion.