Primal Sweets – Protein Marshmallows
Primal Sweets is a high-protein marshmallow snack brand with strong product fundamentals, but the existing packaging and website didn’t fully communicate the quality, taste, or value of the product. The goal was to create a bold and cohesive brand experience across packaging and web that clearly highlights protein benefits, feels crave-worthy to snack buyers, and builds trust in both e-commerce and retail environments.
The brand needed to clearly communicate nutritional value at first glance, feel premium yet fun, stand out in a crowded better-for-you snack category, and create a smooth, intuitive shopping experience online.
Task
We developed a complete brand refresh covering packaging design and website design, built specifically for a performance-driven CPG snack brand. The packaging system was designed with strong visual hierarchy to make protein content and key benefits immediately clear, while using bold color and flavor cues to create appetite appeal and shelf impact. Alongside packaging, we designed a clean, conversion-focused Shopify website that supports the product story, reinforces trust, and makes it easy for customers to browse, understand, and purchase. The result is a unified brand system where packaging and web work together to position Primal Sweets as a modern, premium, and crave-worthy protein snack — designed to sell, not just look good.
Everything looks amazing — people love it! We’ve received nothing but positive feedback so far. The designs are awesome, and our brand definitely feels elevated. I’m so happy with how everything turned out, and I can’t wait to see it on shelves. It was such a pleasure working with you, Emir. You’re incredibly talented — I still can’t believe how quickly you got this done.
We help CPG brands in the supplements and better-for-you space turn great products into standout brands. Through strategic branding and packaging, we build systems designed for shelf impact and online conversion.