Ancient Therapy – CBD Wellness
Ancient Therapy is a Nordic wellness brand offering a range of plant-based and CBD-related supplements designed to support daily balance, recovery, stress relief, and overall wellbeing. The task was to transform the brand from a generic category look into a calm, premium, and trustworthy identity that feels elevated and distinctive in the crowded wellness space. The work needed to clearly communicate quality and natural efficacy while making the products feel credible, aspirational, and ready for both retail and e-commerce presentation.
Task
We developed a refined brand identity and packaging design system that gives Ancient Therapy a cohesive visual language rooted in calm minimalism and premium simplicity. The visual identity emphasizes clarity and balance, helping the products feel both modern and authentic in a category where many brands rely on overly busy or generic supplement aesthetics. Packaging design was executed with thoughtful hierarchy and texture so products command attention on shelves and feel trustworthy in a natural wellness context. This system brings a unified voice to the brand’s adaptogen and wellness products that helps communicate quality at first glance, supports stronger retail presence, and resonates with consumers seeking a balanced, nature-inspired supplement experience.
We help CPG brands in the supplements and better-for-you space turn great products into standout brands. Through strategic branding and packaging, we build systems designed for shelf impact and online conversion.