Nube
Nube is a Californian THC Vape Startup Brand that was looking for Branding and Packaging services. The THC cannabis industry is growing globally, especially in the US so naturally, we have multiple competitors that we need to stand apart from. Our mission is to provide the highest quality and suitable vapes in the cannabis market. Some of our competitors are: Lowell Herb Co., Stizzy, and Buddies to name a few. Nube would differ with the quality of hardware that brings that feeling of inhaling a cloud or nube as to say having one of the smoothes draws you’ll take. Our target audience would be male and female generally from ages 21-40 and there can be some outliers of them being older or younger.
About the project:
We wanted to stay away from marking our brand as weedy and traditional. When it comes to our logo design, idea was to make something simple, premium, clean and easy to read. Since our brand name is small, designing a logotype was a natural choice. We went with simple custom typography that has interesting touches on couple of letters. We wanted to portray that roller coster ride you have while consuming cannabis products.
For our packaging design, this is where we had freedom to explore options and to make our brand really stand out. The idea was to design that fluid, blissful, calm and high state that you experience inhaling our cannabis products.
Currently, we are using 6 different flavours; Rainbow Sherbet, Strawberry Shortcake, Sour Diesel, Lemonade, OG Kush and Blue Ice. For each product, we used appropriate and different colors for easy differentiation.
The result is a brand that stands out from the competition with timeless design that attracts our target audience. Once our packaging is printed and they sit on shelves, they will definitely attract attention from our customers.
