Heighten
Heighten is a brand that sells different natural beauty and health products based in the US America.
The reason for the Heighten’s rebrand is a desire for a professional look so it creates a strong presence in the beauty supplement market which is also too crowded. The supplement industry in the US is a multi-billion dollar industry that has experienced tremendous growth in recent years. Dietary supplements are products that are intended to supplement the diet and are typically taken in pill, capsule, or liquid form. The industry includes a wide range of products, including vitamins, minerals, herbs, botanicals, amino acids, and other substances.
About the project:
The design process:
Research: The first step in the brand design process is research. This involves understanding the brand’s target audience, competitors, industry trends, and brand positioning. It also involves identifying the brand’s unique selling points and key messaging.
Conceptualization: After research, the next step is to develop a concept for the brand design. This involves creating a brand strategy and identifying the visual elements that will be used to represent the brand. This includes the brand’s logo, color palette, typography, imagery, and other design elements.
Design: The design stage involves creating the visual elements of the brand, including the logo, color palette, typography, and other design elements. This involves creating multiple design options and presenting them to the client for feedback and revisions. Once the client approves the final design, the designer will create brand guidelines that outline how the brand should be presented across all marketing materials.
Implementation: The final stage of the brand design process is implementation. This involves applying the brand design across all marketing materials, including business cards, letterheads, brochures, websites, and social media channels. It also involves monitoring the use of the brand design to ensure consistency and accuracy.
