Ghost Labs
Ghost Labs is a manufacturer and producer of medical marijuana products in the state of Mississippi. They provide access to a range of cannabis products, including flower, edibles, tinctures, concentrates and more. That are designed to alleviate symptoms associated with various medical conditions. Ghost Labs plays an important role in providing safe and legal access to cannabis products for chronic pain patients.
The whole brand should teeter the fine line of “medical”, “holistic”, and “innovative”. Our logo should not seem too clinical so in order to ease the transition when marijuana reform comes to fruition and marijuana becomes recreational. However, the logo should not be so “fun” that it is not taken seriously in the medical marijuana atmosphere of today.
About Ghost Labs Project:
Having a unique brand identity is important in any business, and it is particularly crucial in the medical marijuana industry. A unique brand identity helps to distinguish a business from its competitors, convey its values and personality, and create a memorable impression on customers.
Next, for our logo symbol, we went with a simple cannabis plant so that our ideal audience can recognise what our brand is all about.
The colors are definitely unique for Ghost Labs. The gradient that flows from light to dark color is not something that’s easily seen in this space especially in Mississippi which grabs attention instantly. Clean and modern font was paired with our icon to enhance that professional look because it creates trust with our audience.
Lastly, as for our packaging, premium vibes are the ones we went with. Our packaging is simple in design but still holds that high quality and premium feel and touch. For our tincture bottles that go in our boxes, labels are designed in a nice, clean and concise way. Same goes with the rest of our packaging.
