Fitthree
Fitthree is a personalised nutrition company delivering ready-to-eat food that’s customised for diet, taste and lifestyle. We serve the Singaporean population who have chosen to eat specific diets for their health. How it works?
1. Order Online
First, pick a menu (3 or 5 day plan) and delivery location. You can choose between a one-time order or you can suscribe for a recurring plan. There is no commitment. You can pause for a short period (e.g. vacation or work travel) or cancel the plan anytime. Ordering closes on Thursday 23:59 for the following week.
2. Chefs at Work!
Second, rreative, tasty yet balanced recipes are designed by our chefs and dietietians. Our meal are crafted locally using only the freshest seasonal ingredients. A different menu with new recipes each week for lots of choice and variety.
3. Delivered close-by
And lastly, hhe meals arrive weekly (Mondays & Thursdays) at your chosen pickup spot in locations close by like gyms, yoga studios, CrossFit, etc.. They will wait for you in a dedicated fridge. So once the meals collected, you just heat, eat and enjoy. And repeat.
About the project:
Brand Values:
Life Balance : good food for diet and lifestyle, conveniently delivered.
Community : we support our communities, the local chefs we partner with, the gyms and fitness businesses
Transparency : transparency in sourcing, transparency in our process
Sustainability : sourcing responsibly, reducing food waste, reducing carbon emissions
Target Audience
Intentional or mindful eaters Young professionals. The goal for this project was to make sure fitthree stands out in the market and to portray their values visibly. We used pattern as an opportunity to add individual icons that represent life balance, community, transparency and sustainability.
Solid FT logo symbol was designed as a way of symbolising their initials (Fit and Three) in a connecting way because we stand together with our community. Next, the pattern is designed in a same way for brand’s consistency. This is the final approved version.
