Bitelys
Bitelys is a cookie & cafe brand based in Germany that offers a variety of home baked cookies with high quality for affordable prices.
Since Bitelys is a startup, the problem we encountered was positioning ourselves to the right audience (younger generation). We want to make sure we stand apart from all the competitors. Instant attention grabbing, memorability and being distinctive are elements we are looking for. We want our audience to feel warm and friendly when they are encounter our brand but also show that our products are tasty and made from high quality ingredients.
About the project:
Goals for the project were the following:
Differentiation from competitors: In a crowded market, strong branding can help a cookie business stand out from its competitors and differentiate its products. A unique and memorable brand can help a cookie business attract new customers and build a loyal following.
Trust and credibility: A well-designed and professional-looking brand can help build trust and credibility with customers. It can communicate that the cookie business takes its products and customers seriously, and is committed to providing high-quality and delicious cookies.
Attention-grabbing: Bright and vibrant colors can catch people’s attention and draw them in, making your business more visible and memorable. This can be particularly useful in competitive markets where businesses need to stand out from the crowd.
Unique brand identity: a strong brand identity that sets your cookie business apart from competitors. This includes designing a distinctive logo, color palette, typography, and other visual elements. Those elements can be connected with your vision statement and brand values.
Creative packaging: We made our cookies stand out with unique shapes, colors, and patterns. You can also use high-quality materials like biodegradable paper or reusable containers to appeal to eco-conscious consumers.
