Being

Being is all natural, 100% organic Californian brand that sells delicious chocolates infused with cannabis. Handcrafted in the US, the flavours of these yummy delights are unmatched. These Chocolates help you balance your mood, appetite and cognitive functions. Chocolate edibles may help you to feel relaxed and calm, and allow them to unwind from daily stress. Due to the consumption method, CBD chocolate may not take effect as quickly as tinctures or vapes. In some instances, you might be waiting up to two hours or more before you start to feel anything. The FDA has not approved them for therapeutic use, but some evidence points to these health benefits. CBD gummies can contain small amounts of THC, while hemp gummies contain none.

About the project:

They are a startup that’s based in the US that was looking for branding & packaging design to help them appeal to their ideal target audience. They use 3 different strains with 3 different flavours; Gelato, Moon rock and Purple Kush. Each different flavour is represented with different and appropriate color.

Since Being sells only organic chocolates, we wanted to portray that element in our branding by adding some natural leaves to our logo. Our pattern also has that natural influence with the grain texture which is crisp, it pops and it gives that luxury vibes.
Because our products are of a premium quality, packaging was designed in a high end way which attracts our ideal target customers.

CBD market is currently very popular globally and especially in the US. Majority of the brands appear too weedy, cheap, not portraying quality and the science behind it. With our branding and packaging designed in the sophisticated manner, we will definitely pop in the market industry. Once it sits next to our competitor bars on the shelves, we will definitely gain more attention.

Let's connect!

Ready to become a leader in your niche?