Bakelove
Branding & Packaging project done for Bakelove – bakery based in US California. Bakelove offers vide range of home baked goods ranging from traditional to more unique options. Their most popular popular delights are croissants.
Since Bakelove is a startup brand, they had a big problem positioning themselves as a high quality and premium bakery to their target audience. One issue is that they have quite a few local bakeries to compete. We needed something that makes them stand out from the competitors. A lot of other local bakeries that are running for a few years now,have outdated branding design that appears to a younger generation. This is where we saw a chance to beat our competition and win our target customers’s attention.
About the project:
As for our branding, we wanted to incorporate both traditional and modern, clean vibes because our idea is to appeal to both genz and millenial generation. When it comes to our logo design, we incorporated wheat as an elements for baking and a heart where it stands for love. The color palette we picked is in high contrast because we want all of our elements to be readable. We went with warm tones because we want to communicate : love, openness, warmth and friendly feelings.
For the bakery applications, we worked with the bags, cups and some stationery as well. Seamless pattern has been designed so my client can use this graphic on multiple occasions. For both print and digital, smaller and bigger resolutions. It’s designed in clean, minimal yet creative way. We were thinking as well of their social media presence so we designed a badge that fits perfectly in a circle.
With this look, we solved Bakelove’s problem where they will definitely stand out from the crowd, attract their ideal customers and impact sales.
