Ancient Therapy
Branding & Packaging Design done for Ancient Therapy – a physical and web store that sells CBD products based in Barcelona Spain.
Goal for this project was to redesign their whole identity system into something that’s more modern, simpler, professional, clean and discreet. When it comes to cannabis leaf placement since we didn’t want to come of as too weedy. Their previous identity design, didn’t attract and resonated their ideal customers, it wasn’t preforming very well with sales and it had many scalability issues. (they couldn’t use their logo icon on favicon website and on small resolutions).We also wanted to appear more to the upper middle class where we aimed towards more premium and luxurious direction.
About the project:
When it comes to our logo design, the idea was to make a minimalistic icon with something that our audience can recognise as a high quality CBD brand. We went with a simple initials logo monogram “AT” with very subtle cannabis leaves which makes our logo icon really stand out from the crowd. For the color palette, we went with the natural green tones. We want to show to our target audience that our products are 100% natural, organic and high quality.
As for our packaging, premium vibes are the ones we went with. Our packaging is simple in design but still holds that high quality and premium feel and touch. For our tincture bottles that go in our boxes, labels are designed in a nice, clean and concise way. Even though the bottles are relatively small, all text, both front and back, is very legible and readable.
Ancient Therapy will sell 3 different CBD oils : Full Spectrum 10%, Full Spectrum 25% and Isolate CBD.
Client Testimonial : “Nice stuff Emir! We like our branding, it really fits nice to what we do”.
