America's Favorite Cookies
America’s Favorite Cookies is a startup cookie brand based in the US. They use soul and science to produce a decadent, ooey-gooey gourmet cookie dough where you can make cookies from the comfort of your own home. Our branding personality and vision is catered to younger and mid generation females who like to experiment in the kitchen.
Because America’s Favorite Cookies is a startup brand, the reason we did branding design, was to increase the product success. Goal was to make our brand professional by standing apart from the crowd wand to drive traffic to our side.
Personality of America’s Favorite Cookies is fun, comfort, coziness, happiness, joy, sugary and excitement. We wanted to portray these elements in our branding and packaging design.
About the project:
For the logo design, we went with a funny looking icon because our brand’s name is relatively long. Our icon is made out of a smiley and a heart, perfect way of showing our clients who we are and what we are doing.
Our color palette and font options are very different to what our competitors are using. Since we are a startup, we wanted immediately to grab the attention from our customers.
When it comes to our branding presentation, a playful, fun and seamless pattern has been designed that can be used across multiple occasions. Presented are both digital and print applications with the accent on dough containers. As a result, America’s Favorite Cookies has a brand with an attractive branding that wins the competition, attracts our target audience and effects sales.
Client’s Testimonial: “Emir, You did an incredible job. I am so grateful. I was going to say, I think you have literally done so much for me, with this project. More than I could have asked for. Truly, thank you for everything!”
