Bricks Protein
Bricks Protein is a bold high-protein snack brand focused on delivering 30 g protein, 0 g added sugar, and dessert-inspired flavors that feel both indulgent and performance-oriented — a combination that’s rare in the protein bar category. The task was to craft a standout brand identity, packaging, and website that differentiates Bricks from the sea of generic bars, communicates flavor and performance instantly, and works seamlessly across e-commerce, social media, and retail platforms. The brand needed to feel energetic, flavor-forward, and modern, with visuals that break through in feeds and on shelves alike.
Task
We developed a vibrant visual identity, packaging system, and e-commerce website designed to reflect Bricks Protein’s unique combination of big flavor and functional performance. The brand identity leans into playful, dessert-inspired cues while maintaining a structured design language that reinforces clarity and confidence. Packaging was crafted with bold imagery and typography that instantly communicates product benefits and standout flavor profiles, helping the bars cut through visual clutter on shelves and in online listings. The website aligns with the brand’s energetic voice and supports a smooth purchase experience, reinforcing the product story and making key benefits unmistakable from first glance to checkout. The result is a unified brand presence that feels authentic, visually compelling, and performance-ready — built to attract health-minded consumers who want both flavor and function.
We help CPG brands in the supplements and better-for-you space turn great products into standout brands. Through strategic branding and packaging, we build systems designed for shelf impact and online conversion.