Primal Sweets: Protein Marshmallow Packaging Design
Primal Sweets is a high-protein marshmallow brand built around a simple idea: make a familiar sweet feel more functional without losing the fun and indulgence people expect from a snack. The Primal Sweets packaging design project aimed to create a clearer visual system that could communicate protein value quickly, create stronger appetite appeal, and make each flavor easier to recognize.
The refresh focused on a bold visual system that balances nutritional messaging with a playful, premium look. The system was developed to perform across retail shelves, e-commerce thumbnails, and the Shopify website, giving Primal Sweets a more consistent and recognizable presence wherever customers discover the brand.
Task
Our task was to develop a Primal Sweets packaging design system that communicates protein benefits at a glance, makes each flavor easy to recognize, and balances playful visuals with a premium feel. The refreshed identity also needed to extend naturally into the Shopify website, creating a consistent shopping experience across retail and e-commerce.
Everything looks amazing — people love it! We’ve received nothing but positive feedback so far. The designs are awesome, and our brand definitely feels elevated. I’m so happy with how everything turned out, and I can’t wait to see it on shelves. It was such a pleasure working with you, Emir. You’re incredibly talented — I still can’t believe how quickly you got this done.
We help CPG brands in the supplements and better-for-you space turn great products into standout brands. Through strategic branding and packaging, we build systems designed for shelf impact and online conversion.